Event operations – an entry-level guide
What is event operations, the role of an event coordinator and what skills you need to be successful in event operations Events create a fun, intimate and engaging experience with your audience – there’s nothing like being in a room of like-minded people with fresh ideas. The purpose of events is to allow the offering and sharing of intellectual content and communicating information and practice in ways which engage attendees. Events facilitate networking and business opportunities and help businesses promote their brand or products. What is event operations? Event operations, also known as event logistics, event coordination or event management, is the process of planning and organising an event. Event operations professionals take care of venues, suppliers, catering, health & safety, and any other elements that are key to the event running smoothly on the day. This is often one of the most challenging roles in the events industry, as…
Conference Production – an entry-level guide
What is Conference Production, the role of a Conference Producer and what skills you need to be a successful Conference Producer Events create a fun, intimate and engaging experience with your audience – there’s nothing like being in a room of like-minded people with fresh ideas. The purpose of events is to allow the offering and sharing of intellectual content and communicating information and practice in ways which engage attendees. Events facilitate networking and business opportunities and help businesses promote their brand or products. What is Conference Production? Conference Production is a multifaceted, highly exciting and rewarding career path that allows you to create an event concept from scratch, curate the content and watch it come to life on the day. Through extensive market research, (desk, phone, and face to face) a Conference Producer will identify key industry trends in order to create topic ideas that meet the needs of…
EVENTS MARKETING – an entry-level guide
Definition, skills and tips for success in events marketing careers What is events marketing? Events create a fun, intimate and engaging experience with your audience – there’s nothing like being in a room of like-minded people with fresh ideas. The purpose of events is to allow the offering and sharing of intellectual content and communicating information and practice in ways that engage attendees. Events facilitate networking and business opportunities and help businesses promote their brand or products. Events marketers typically create campaigns to attract delegates and sponsors to the event and increase brand awareness. A huge part of events marketing is communicating why the event is important and what value it can offer; potential attendees, sponsors or exhibitors all need to understand what they can gain from getting involved. Events marketing also goes beyond marketing for specific events and aims to engage the relevant audience with digital content throughout the year. This creates consistent…